Work smart by focusing your efforts
A common mistake that brands make is to cast their net too wide. Look for people who could become your ideal customers, and reach out to them. Explain to them exactly why your product is a great solution for their problems. When you focus your efforts like this, you might get fewer conversions in the earlier stages of your marketing funnel, but you get better results throughout, because you’re pulling in quality leads.
Make use of your existing customers
If you make a difference in your customers’ lives, they’ll appreciate you. Make it easy for them to help you out by referring friends and acquaintances.