Optimize your landing page for mobile devices

1. Check that all buttons, links and clickable phone numbers are easy to tap with your fingers.

Users shouldn’t need to zoom in to tap buttons. Design for all kind of fingers.

2. Check whether the responsive layout creates unnatural breakpoints.

Sometimes, the nature of the responsive design can make layout decisions for you, such as placing an image before or after the text that goes with it. This can break the natural flow if it’s not correct. If you’re using a landing page builder such as Unbounce, the mobile responsive features allows you to hide any content to create a simpler mobile experience.

3. Use retina-ready images.

iPhones in particular require a double-sized image to render sharply.

4. Use Unbounce Landing Page Analyzer to identify page load issues and minimize the load time.

People are more impatient on phones than on desktop, so it’s important that your page load speed is very fast.