Optimize your landing page for mobile devices
1. Check that all buttons, links and clickable phone numbers are easy to tap with your fingers.
Design for chubby fingers and low mobility – users shouldn’t need to zoom in to tap buttons.
2. Look for unnatural breakpoints in the responsive layout.
Sometimes a responsive design can make layout decisions for you, such as placing an image before or after the text that goes with it. This can break the natural flow if it’s not correct. If you’re using a landing page builder such as Unbounce, the mobile responsive features allow you to hide any content to create a simpler mobile experience.
3. Use retina-ready images.
Retina images refer to using different pixel types for clearer displays on mobile devices. If you have an iPad, you might have noticed that some websites appear clearer than others on your screen. The sites that load crisp and clear are using a different pixel density. For insights on how to use retina-ready images and how to adjust your CSS to accommodate digital displays, this blog post provides more technical detail and code.
4. Minimize the load time by using the Unbounce Landing Page Analyzer to identify issues.
People are more impatient on phones than on desktop, so it’s important that your page load speed is very fast.