Optimize page content for a keyword

1. Match your page content and categorize your keywords' search intent—navigational, informational, and transactional to make sure the page you are optimizing or creating matches this intent.

2. Incorporate your primary keyword into the page and at least one or two headings (e.g., H2, H3).</h2></div></div> </div> </div> <div class="elementor-element elementor-element-3c8a1cd elementor-widget elementor-widget-jet-listing-dynamic-field" data-id="3c8a1cd" data-element_type="widget" data-widget_type="jet-listing-dynamic-field.default"> <div class="elementor-widget-container"> <div class="jet-listing jet-listing-dynamic-field display-inline"><div class="jet-listing-dynamic-field__inline-wrap"><p class="jet-listing-dynamic-field__content">This will help search engines understand your page’s topic and reassure users that the page contains the information they’re looking for.</p></div></div> </div> </div> <div class="elementor-element elementor-element-d2e1de3 elementor-widget elementor-widget-jet-listing-dynamic-field" data-id="d2e1de3" data-element_type="widget" data-widget_type="jet-listing-dynamic-field.default"> <div class="elementor-widget-container"> <div class="jet-listing jet-listing-dynamic-field display-inline"><div class="jet-listing-dynamic-field__inline-wrap"><h2 class="jet-listing-dynamic-field__content">3. Write naturally but include variations of your target keyword by using related keywords and questions in tools like Ahrefs, SEMrush, or Google’s search suggestions.</h2></div></div> </div> </div> <div class="elementor-element elementor-element-36df182 elementor-widget elementor-widget-jet-listing-dynamic-field" data-id="36df182" data-element_type="widget" data-widget_type="jet-listing-dynamic-field.default"> <div class="elementor-widget-container"> <div class="jet-listing jet-listing-dynamic-field display-inline"><div class="jet-listing-dynamic-field__inline-wrap"><p class="jet-listing-dynamic-field__content">Don’t overuse keywords that make your text seem awkward or hard to understand.</p></div></div> </div> </div> <div class="elementor-element elementor-element-99900c9 elementor-widget elementor-widget-jet-listing-dynamic-field" data-id="99900c9" data-element_type="widget" data-widget_type="jet-listing-dynamic-field.default"> <div class="elementor-widget-container"> <div class="jet-listing jet-listing-dynamic-field display-inline"><div class="jet-listing-dynamic-field__inline-wrap"><h2 class="jet-listing-dynamic-field__content">4. Use images, alt text, and captions to further optimize your page.</h2></div></div> </div> </div> <div class="elementor-element elementor-element-da18389 elementor-widget elementor-widget-jet-listing-dynamic-field" data-id="da18389" data-element_type="widget" data-widget_type="jet-listing-dynamic-field.default"> <div class="elementor-widget-container"> <div class="jet-listing jet-listing-dynamic-field display-inline"><div class="jet-listing-dynamic-field__inline-wrap"><p class="jet-listing-dynamic-field__content">The use of relevant images and supporting text for those images can help reinforce the focus on your page.</p></div></div> </div> </div> <div class="elementor-element elementor-element-d5fae04 elementor-widget elementor-widget-jet-listing-dynamic-field" data-id="d5fae04" data-element_type="widget" data-widget_type="jet-listing-dynamic-field.default"> <div class="elementor-widget-container"> <div class="jet-listing jet-listing-dynamic-field display-inline"><div class="jet-listing-dynamic-field__inline-wrap"><h2 class="jet-listing-dynamic-field__content">5. Add new content if needed to address diverging  aspects of a user’s query.</h2></div></div> </div> </div> <div class="elementor-element elementor-element-df02a4c elementor-widget elementor-widget-jet-listing-dynamic-field" data-id="df02a4c" data-element_type="widget" data-widget_type="jet-listing-dynamic-field.default"> <div class="elementor-widget-container"> <div class="jet-listing jet-listing-dynamic-field display-inline"><div class="jet-listing-dynamic-field__inline-wrap"><p class="jet-listing-dynamic-field__content">For example, an FAQ section.</p></div></div> </div> </div> <div class="elementor-element elementor-element-5fa97f8 elementor-widget elementor-widget-jet-listing-dynamic-field" data-id="5fa97f8" data-element_type="widget" data-widget_type="jet-listing-dynamic-field.default"> <div class="elementor-widget-container"> <div class="jet-listing jet-listing-dynamic-field display-inline"><div class="jet-listing-dynamic-field__inline-wrap"><h2 class="jet-listing-dynamic-field__content"></h2></div></div> </div> </div> <div class="elementor-element elementor-element-182db0c elementor-widget elementor-widget-jet-listing-dynamic-field" data-id="182db0c" data-element_type="widget" data-widget_type="jet-listing-dynamic-field.default"> <div class="elementor-widget-container"> <div class="jet-listing jet-listing-dynamic-field display-inline"><div class="jet-listing-dynamic-field__inline-wrap"><p class="jet-listing-dynamic-field__content"></p></div></div> </div> </div> <div class="elementor-element elementor-element-04da5d1 elementor-widget elementor-widget-jet-listing-dynamic-field" data-id="04da5d1" data-element_type="widget" data-widget_type="jet-listing-dynamic-field.default"> <div class="elementor-widget-container"> <div class="jet-listing jet-listing-dynamic-field display-inline"><div class="jet-listing-dynamic-field__inline-wrap"><h2 class="jet-listing-dynamic-field__content"></h2></div></div> </div> </div> <div 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