Optimize header tags for SEO

1. Format your headline using the H1 tag- use only one H1 tag on each page.

The H1 is the headline of the page: having multiple headlines is confusing for both readers and search engines.

2. Use descriptive, engaging language for your H1.

For example instead of “Using headers” use “How to use headers in your content”.

3. Place keywords in your header tags  wherever it makes sense and is natural.

Avoid stuffing your heading with keywords artificially.

4. Use H2 through H6 headings as needed throughout your content, following a hierarchical structure.

Give your key points H2 headings. Think of your H2s as the “chapters” of your content. The most important sub-sections of each H2 get the H3 heading. These are the subsections in the “chapters.” You can use H4s, H5s, and H6s if you have additional subsections.   Here is an example of the correct structure: H1: Top 10 excuses for being late to work H2: Excuse #1: I had car trouble. H3: My battery was dead. H3: I had a flat tire. H4: Low air pressure vs. nail punctures.

5. Use headings to break up text, and place them where they make the most sense to your content.

For example, when you change topics or you want to make it easier for readers to skim through and understand the main points.

6. Check your HTML code to verify your headings are working.

Highlight your heading and right-click on it, then choose “inspect” or “inspect element.” If your header tag is working properly you will see

[your h1]


[your h2]

accordingly. This ensures that search engines will read your header tags correctly.