Optimize ecommerce homepage

1. Perform a homepage audit.

2. Highlight your unique selling proposition above the homepage fold.

3. Implement a clearly visible site search with common product filters.

4. Clearly show current sales and coupon offers.

5. Display best-selling products or product categories with clear calls to action.

6. Remove unnecessary designs and images that could clutter the homepage or divert attention.

7. Review and optimize your copy for brand and product-relevant SEO keywords.

8. Create a personalized experience for logged-in returning customers.

9. Build a footer that includes your physical address, contact information, and evidence of your site’s security like a trust badge.

10. Test your updated homepage design for UX, mobile optimization, and conversion rate.