Market your product with no budget
1. Write search engine optimized blog posts that teach and educate your prospects and customers.
In order to make your posts rank on Google and Bing, make sure these 3 things are done: Use tools like Ahrefs or Moz to research what people search for and base your post titles off your findings. Mention the same phrase as you have in your title once or twice in the body copy too, based on the length of the post. Use clean, descriptive URLs. For example, http://example.com/title-of-your-post is much better than http://bla.com?id=123.
2. Create useful or fun online tools that would benefit your prospects to drive traffic and generate leads.
For example, HubSpot’s free Website Grader scores websites on a 1-100 scale and has gotten HubSpot a ton of fame, inbound links, and leads. You don’t necessarily need to create a sophisticated tool; it can be as simple as a test, and people love tests. For example, The One Question created a simple life purpose test that gains them around 100 new sign-ups a day for their email list. Make sure your tool can capture users’ emails or generate leads in some way; don’t waste the traffic.
3. Participate in relevant online forums and discussion groups.
Join in on the conversation and start adding value to build relationships and show off your expertise. Don’t ever spam your product or trash the competition; that’s the quickest way to turn the community against you. You can add a link to your website in your profile and signature, but don’t go around posting your link on random forums.
4. Create a Facebook page, sign up for Twitter, and build relationships with your prospects.
Depending on your field, LinkedIn and YouTube might be great matches too. Share useful content like links to your blog, great articles, and tips on how to use your products. Share at least 10 pieces of great content every time you ask for something.
5. Pitch the story behind your product to the media and popular blogs or websites.
Identify and get in touch with journalists that write on the field of your product. Don’t pitch your product, but the story of why it matters. Online press release distributors like prlog.org, www.24-7pressrelease.com, and www.1888pressrelease.com are useful for link building, but won’t actually get anyone to read your press release.
6. Launch an affiliate program and pay a commission for every client referred.
Don’t be stingy. If you sell a digital product, offer at least 50% commission if your margins allow for it. A commission under 30% won’t cut it anymore, and it’s better to have half than nothing.