Market your product post-launch with Product Hunt
1. Show off any Product Hunt badges on your site to keep up your momentum.
For example, if you get the Product of the Day badge, that’s certainly something you want to highlight on your page. Here’s an example from Bounce that serves as social proof long after the campaign ended. Their app got the Product of the Day badge:
2. Announce your campaign’s success on social media to expand your reach.
For example, here’s how Haiku for Teams have done it:
3. Thank your community for their votes and comments.
Let people know that they were helpful and important to you. Thank them publicly on social media too, where these interactions can give added life to an ongoing, broader product launch campaign. Here’s an example from Nevercode:
4. Analyze the referral traffic from Product Hunt, newly acquired customers, number of comments received; all the metrics that you established in the pre-launch phase.
Look at stats like: Web Traffic. How many referral visits did the Product Hunt launch generate? Launch day will spike traffic, but do you still see an increase in direct visits in the days and weeks afterward? That may help let you know whether the launch was a one-time blip or if it’s generating real traction. Social media mentions. How many new followers did you gain? Are they engaging with your social media posts after the launch? Can you use your larger following to build a better demographic profile of your core supporters? Feedback received on Product Hunt. All the comments and reviews posted on your product page should give you important clues on how to improve your product marketing strategy. New users and conversions. This is also an important metric, especially if you launched an MVP version and want to see if there’s enough demand to continue to create something bigger and better.
5. Code the comments you receive to categorize responses and prioritize product development.
The same data is valuable for a voice of customer analysis, to align marketing copy with how potential customers think and talk about your product. Here’s an example of an insightful comments exchange you can make use of: