Market on Instagram

1. Create a unique and consistent Instagram feed by choosing a color palette and design theme that will reflect your brand.

If you don’t have professional designers, create eye-catching visuals by mixing stock images with brand content through creative typography pairings, background manipulations, and cropping.

2. Use features such as contact information, geotags and hashtags to tell your potential customers who you are, your company story, your brand values, and product updates.

For example Shopify’s feed doesn’t talk about their product; it focuses on inspiring small business owners. That emotional hook drives social sharing, which, in turn, delivers the desired brand awareness.

3. Kick off a B2B influencer marketing campaign or start small with a referral marketing campaign to turn loyal customers into brand advocates.

For example, a shoutout from a Shark Tank star to a winner at an SEMrush awards show generated more than 3,200 video views on the company’s Instagram feed.

4. Show behind-the-scenes content - such as introducing your employees and team members - using IGTV channel, Instagram Stories, or posting videos to your Instagram feed.

Use your brand hashtag to allow interested visitors to find out more about the team after tapping on it.

5. Quote other content you produce to promote and showcase your expertise.

Balance explicitly promotional content on your feed with educational content. If you produce educational content, you can offer micro-lessons to promote the longer courses which aren’t on Instagram. For example, SocialPilot repurposed its social media statistics research into a series of Instagram posts.

6. Publish short product demos or review videos to educate buyers and simplify their B2B buying process.

Explain aspects of your product or service in small chunks of imagery or video. If popular, these visuals may also work well on your website.

7. Share customer testimonials and success stories on your Instagram feed.

Customers crave social proof. 71% of B2B buyers look at product reviews during the consideration phase of purchases, and 61% like to see 11–50 reviews. Pull reviews from anywhere and add some visual appeal.For example, HubSpot repurposes reviews from other sources onto its Instagram feed.

8. Share exclusive offers and deals to focus on follower engagement or lead generation.

Give a free month to those who sign up or run an Instagram contest for anyone adding comments and give away your brand freebie.

9. Run a series of paid ads on Instagram feed and Instagram Stories.

Add to each a call to action redirecting to a product page. Capture B2B leads.