Make payment easier with digital wallets
1. Use a tool like Google Analytics to determine the most common mobile devices your customers use, and choose a digital wallet integration for that device type.
For example, if a large portion of your mobile traffic comes from iOS, a digital wallet integration for Apple Pay might be a good option.
2. Use customer surveys to gather feedback from your shoppers about which digital wallet tools they own, use, or want.
3. Check that the digital wallet tool is flexible enough to match your needs before selecting.
This is because not all digital wallets are created equal, some digital wallets are bound by their browser. Apple Pay, for example, is limited to the Safari browser. If you’re looking for a digital wallet that accommodates a wide variety of browsers, various payment types, and includes one-touch capability, PayPal integration might make sense.
4. Consider how the external payment method of the digital wallet tool flows with the rest of your checkout process.
This is important, because you may have instances where one-touch isn’t available, and the shopper will have to log in to the digital wallet. In this example from ThinkGeek, you can see how the look is fairly seamless across the store’s shopping cart page and PayPal’s login, making it feel like a more natural and consistent experience all the way through.