Increase product demo requests
1. Review your web analytics to identify the conversion rate of your product demo page and the click through rate for any CTAs leading to it.
Beginning with an understanding of what the performance metrics are for your demo page and promotion strategy will help you identify where there is room for improvement in those areas. You can also set a goal for how much you want to increase these metrics and generate more leads for your business.
2. Audit your Request a Demo web page to make sure it illustrates the benefits your audience will get out of the interaction and provides them with reasons they should want to try your product or service.
Your landing page should: Have a clear layout that users can easily navigate. Use language in the copy that shows the benefits of your products. Highlight the value your product will deliver. Include social proof from satisfied past customers. Have an easy to complete request form above the fold, visible without the user needing to scroll down the page. Be free of distractions or unnecessary page elements, such as the website navigation or any links to unrelated pages. A good example of a product demo page with all of the above aspects is SharpSpring’s demo page for their marketing automation services. Optimize your demo page if it is missing any of these elements or underperforming.
3. Implement video into your promotion strategy to attract more interested prospects by providing them with a valuable preview of your product.
You can record a short explainer video to include on your product demo request page or use it across your marketing channels to reach a wider audience. The brief video can highlight the main features and benefits of your product, and show a sneak peek of what your customers can do with it. This will help prospects better understand what your product does and visualize what it can do for them.
4. Optimize your Request a Demo form by only adding the text fields that are necessary, choosing a responsive design, and including a benefit-focused title and action button to generate more leads.
Make sure the form is quick and easy to complete. Consider A/B testing your form and change one variable at a time to identify the elements in your form that lead to better conversions.
5. Drive more traffic to your product demo page by optimizing the CTAs leading to it from your web content, social media, and emails.
Revise the copywriting, design, and action button for visual CTAs across your website to attract more attention to them and encourage more clicks through to your product demo page. For text CTAs, such as those included in blogs, social media posts, or email campaigns, consider revising the copywriting to be more benefit-oriented and actionable to persuade the reader to click your link. Analyze your audience’s behavior to ensure your CTAs are leading the right segment of your audience to your product demo request page. Those who have interacted with your content and are considering whether your product is the right one for them.
6. Reduce the amount of time an interested lead has to wait to access a demo, to increase your chances of converting them to customers.
Streamline your internal process to have your team reach out to interested prospects quickly after they request a product demo. Leads who are requesting a demo are likely in the consideration stage of their buyer’s journey and comparing their options between yours and your competitors. You might also consider creating a pre-recorded video version of your product demo that can be accessed by visitors instantly after they complete your demo request form. While a live demo has the added benefit of interacting with your prospects in real-time, providing a pre-recorded demo as an alternative, has the benefit of immediate value your prospects can access.
7. Implement automated email sequences to remind leads about a scheduled live demo or follow up with them after their demo to see if they have questions.
Creating an automated email sequence for reminders provides a way to keep in touch with your leads to continue nurturing your relationship with them as you move them along in your sales and conversion funnel.