Improve organic search visibility
1. Perform a technical audit on your site to identify if everything is being indexed as it should, and if all the technical and product implementations that you can think of are implemented.
Use tools like ScreamingFrog, Botify, PageSpeed Insights, and the Coverage area of Google Search Console. There is usually a ton of opportunity here to either improve link structures internally or to add the proper tagging to the pages that you care about. For results from PageSpeed Insights, reach out to your web developer to implement the necessary changes from opportunities the tool has identified.
2. Conduct keyword research using tools like SEMrush, Google Search Console Performance data, and Google Trends to learn what your audience is searching for, what keywords are being used in your niche, and identify opportunities, so you can rank better in search results.
Identify what kind of keywords are being used in your niche and measure your current performance on different search engines like Google, Bing, and Yahoo. Screen for keyword opportunities where you think there’s potential for growth. If you are already aware of some keyword opportunities, see where you’re not ranking, figure out where you should be focusing your efforts and prioritize. The bigger your site is, the more work you can put into this to figure out what the potential is.
3. Track SEO goals like number of links or organic traffic, and use the data to identify new opportunities and strategies.
Analyze how much traffic are you driving, how many new links have you earned with outreach, or how valuable are those new links. Metrics like these are closest to the monetary value that matters to your business as possible.
4. Use your keyword research and analytics or reporting data to conduct link research.
You need to look for the answers to questions like: What kind of links and mentions do you have? Are your current links clean? Are there any pending opportunities for guest content and media mentions? Can you reach out to prospects who would link back or do you need your PR & Marketing team to get this done? In most organizations you have way better insights into what’s happening in your niche, and where potential opportunities for content are.
5. Create new SEO-orientated content and optimize landing pages using relevant keywords to target as many new potential users as possible.
Use high-volume keywords that you previously identified as having the potential to bring in new users. If you have enough resources, experiment with content medium, for example, if you previously only produced written content, now try video content. Discuss content strategy with other teams in the company that might be involved with creating or contributing to new content.
6. Add semantically related keywords to add context.
Semantically related keywords or Semantic keywords are words or phrases that are related to the main keyword conceptually. For example, if your keyword is social media, some semantic keywords could be: Facebook. Posts. Online marketing. You can get semantic keywords from SEO tools like SEMrush or Surfer.
7. Perform a keyword and link analysis on your top-ranking competitors to identify keyword and link-building opportunities.
You can get this data from tools like Ubersuggest, Ahrefs, and SEMrush. Look at the keywords they are ranking for that you aren’t and links they have that you don’t. Reach out to the sites that have linked to them in their posts, pitch a guest post, and create content to target keywords that you can rank for quickly, such as those with lower keyword difficulty.