Identify broken internal links

1. Use the tool Screaming Frog to find broken internal links.

Click the Internal tab, filter by HTML, and use the search bar to look for 404 results.  Select and copy all the URLs with a 404 status code.

2. Create a spreadsheet using Excel or Google Sheets, where you can export or copy and paste the Screaming Frog data on broken links to track your progress.

3. Determine which broken internal links are worth fixing by checking the traffic to each page in Google Analytics, and record them in your spreadsheet.

For example, if the URL has high traffic, it’s a priority fix. Make a note or highlight the broken links you intend on fixing in your spreadsheet.

4. Repair your broken internal links by redirecting them in your CMS.

How you set up the redirect will vary based on your Content Management System (CMS). For example, if you are using WordPress, you can download a redirect plugin like Redirection. Go to Tools > Redirection to set up your redirects. Fill in a new, correct link to redirect users to when they click on a broken link.

5. Conduct a broken link audit on a monthly basis by repeating these steps every month.

This will prevent broken links negatively, impacting your SEO and user experience.