Homepage messaging with more products

1. Create a clear value prop for each of your products.

Without a clear value prop, people may not understand what they’re looking at, or grasp the immediate value in their first impression of your site and product. This playbook is a great starting point to make sure you’re doing that well, step-by-step: Improve conversions and give your homepage the best chance to rank high in search engines.

2. User research can help you validate what problems your product helped solve, and what benefits it gave customers.

Direct from your customers’ direct experience. In the case of having multiple products of equal value, this can help you understand what features matter most to the people buying your products. This playbook is a great guide on refining your messaging through user research. Refine your messaging and increase audience conversion.