Generate sales from email campaigns
1. Choose an email platform that has A/B testing capabilities, so you can easily conduct tests on your emails.
Platforms such as GetResponse, Mailchimp, AWeber, and Campaign Monitor all provide built-in testing features.
2. Segment your email list by factors like place in buying cycle, need, or business size.
3. Write email subject lines with keywords that have higher open rates, such as: posts, jobs, survey, week’s, or newsletter.
Avoid words in the subject line that activate email spam filters, such as: confirm, features, upgrade, magic, and raffle.
4. Conduct A/B testing on your emails to test the call to action, offer, layout, and sender name.
For example, test whether you see an increase in opens, click-throughs, and conversions when the email sender is your company name or a person within your company.
5. Test the best day of the week and time of day to send your emails by analyzing open and click through rates.
Mailchimp’s Email Genome Project indicates high email traffic on Tuesday and Thursday, so start with other days of the week for less competition. People are most likely to open emails between 2pm and 5pm.
6. Include at least 3 social share buttons in your email campaigns.
7. Create a dedicated landing page for each email campaign to increase relevance and decrease page leakiness.
This gives you the opportunity to tailor your message and offer. Use a template landing page software system like Lander or Unbounce to easily set up multiple landing pages, without hiring a web developer.
8. Conduct A/B testing on your email sales offers on your landing page.
For example, pricing – $30 versus $29 – placement of the offer on the dedicated landing page, or cost of shipping – free versus a percentage off.