Find influencer marketing campaign examples
1. Narrow your search criteria by considering your target audience, niche, or the type of campaign you want to look at.
For example, you may be looking for guest blogging examples, examples targeted to moms, or Instagram influencer ambassador program examples. If you aren’t ready to narrow down your topic yet, your goal may be to find any successful influencer campaign examples.
2. Create a spreadsheet or mood board to organize your findings.
Your spreadsheet may have categories like Company, Influencer Name, Niche, Content Type, and Engagement. Mood boards are a visual way to organize inspirational content. Use tools like Canva, The Matboard, or Olioboard to help create your mood board. It’s unnecessary to collect every example you find. Try to collect a range of general, industry, and niche examples for a more diverse range of inspiration.
3. View your competitors’ social media accounts and blogs to see what influencer campaigns they've done.
Look up examples from several competitors in both categories: Direct competitors: In the same space and selling the same types of products or services. Indirect competitors: In the same space and competing for the same audience, but selling a different type of product or service. Tools like Hootsuite or BuzzSumo help show competitors’ most shared content.
4. Look through hashtags that are relevant to your industry, niche, or promotional topic.
Search Instagram, Facebook, Twitter, Pinterest, LinkedIn, and other social media platforms your brand uses. Search several of your keywords, and look at the related terms as well. Instagram and other major social media platforms allow you to sort results by: Most recent content under that hashtag. Most popular content under that hashtag, which tends to be posts by influencers and major brands. When you find an example of an influencer campaign, go to their page to see what other promotional content they do and their niche.
5. Search [brand name] influencer campaign on a search engine for specific brand examples.
Consider: Brands that sell products or services in your specific niche. Brands that talk about topics or themes relevant to your audience. Influencer names you have come across. Campaign names like Easter, back to school, or contest. There are many articles online that may be a useful starting point when looking for examples. However, these examples are typically recycled and repeated across different blogs, so use these only as guidelines or inspiration.
6. Scan influencer marketing platforms for case studies.
Influencer marketing platforms that regularly share successful marketing campaign examples include: Upfluence. Hashtag Paid. Creator IQ. Heepsy. Tribe. Klear.
7. Choose around five examples to perform SWOT analyses on and record your findings.
Analyze examples by considering their strengths, weaknesses, opportunities, and threats. You will use these notes when developing your influencer marketing strategy. Additional questions to consider: How did the influencer’s posts tie into the overarching marketing campaign? How many posts did each campaign have, and how many influencers did the brand use? What was the social response to this campaign? Look at engagement rates and comment sections. How did the influencer amplify and spread preexisting content or messaging from the brand? What types of content did the influencer use? For example, TikTok videos, livestreams, or guest blog posts. What was the CTA and offer given to the influencer’s followers?