Do a content audit for influencer marketing

1. Use content marketing platforms like Tribe or Upfluence to compile a list of all the influencers currently posting content on your behalf or who you want to post content on your behalf.

2. Segment influencers on your list into influencers categories, like nano, micro, and macro, based on their number of followers per platform.

Nano-influencers are influencers with 1,000-5,000 followers. Micro-influencers are influencers with 5,000-20,000 followers. Major-influencers are influencers with over 20,000 followers.

3. Assess their engagement by dividing the number of engagements in the past 30 days with number of new followers, divide your result by their total number of followers, then multiply by 100 to get their average engagement percentage.

Use tools like Upfluence and Traackr to find influencer metrics like number of engagements, new followers, and other important metrics.

4. Use tools like Grin or Traackr to assess content posted by influencers in all 3 categories and select the top 10% of accounts based on engagement.

Look at all tweets, photos, posts, memes, videos, and images posted by your list of nano, micro, and macro-influencers to find out which influencers attract the most engagement.

5. Use tools like Traackr or Upfluence to identify common content trends within each influencer category.

Influencer tracking tools can help you determine the most common types of content published by influencers, such as like high-quality images or informational content.

6. Provide your top influencers with the performance data on their content and let them know which type of content performs best to give them a better idea of what to focus on.

7. Provide performance data and make recommendations to the rest of the influencers on your list based on the previously identified high-performing content.

Provide them the performance data on their content as well as the content of the high-performing influencers.