Create an online customer survey

1. Define your survey objective, goals, and target audience.

2. Select an online survey tool.

3. Brainstorm questions that address your survey objective and goals.

4. Draft a short list of non-leading questions for the survey.

5. Ask other team members or relevant teams for input on your questions.

6. Determine if you’d like the survey to be anonymous, confidential, or open.

7. Choose a question type for each question based on your desired answer format.

8. Input your questions in a logical order in your survey tool.

9. Promote and distribute your survey to the channel or channels that reach your target audience.

10. Analyze answers to gain customer insights.