Create an email drip campaign
1. Ask yourself what specific end goals you want to accomplish, and what metrics you will use to measure them.
For example, do you want to warm up email leads or get them to buy your product?
2. Tag links in your emails with UTM parameters so that data about in-email behavior passes to Google Analytics.
For example, tag the campaign source with utm_campaign for keyword analysis to identify a specific product promotion or strategic campaign.
3. Write emails that your audience can scan quickly by using: subheads, bold sections, numbers or bullet points, simple design, succinct copy, and focused content.
A great email is easily scannable and adds value.
4. Tailor information and content to the specific end-goals of your prospects.
For example, if your goal is to get subscribers to use your SaaS product, create emails that explain functionality. If your goal is to sell something, build up credibility by removing friction and providing proof of how your product helps the user achieve their goals.
5. Check your newsletter statistics to determine the best time of day to send your emails for the highest open rates.
Set a frequency schedule starting with every day, then every few days, then once a week, and so on. Start with higher frequency and slow down as time goes on.
6. Segment your email list and create parallel campaigns with tailored content and landing pages designed to address each segment’s concerns, needs, and wants.
You can also set specific frequency schedules to different segments such as new clients (more frequently) or long term clients (less frequent reminders).
7. Automate drip email campaigns with autoresponder software like GetResponse or Mailchimp.
8. Measure email open rates, clicks, the impact on your bottom line, total clicks on your landing pages, total traffic to desired pages, and conversions.
Use this information to edit and redesign your drip campaigns for future iterations.