Create an ebook to engage influencers

1. Use a tool like Buzzsumo, IZEAx, or ContentStudio to learn more about the influencer audience you are trying to reach.

Be sure to gain a thorough understanding of the influencer audience you are trying to engage and communicate with, as well as the information you want to convey to them.

2. List the common pain points they try to address or shared interests you have.

Look at the most commonly mentioned subjects in their blog and social media posts. For example, How to go keto on a plant-based diet or How to get a low-interest home loan.

3. Use tools like Sprout Social or Alexa to research the other influencers they follow in this area on the platforms where they are most active.

These tools help by automatically collecting engagement metrics, making it easier for you to identify the platforms where your influencer audience is most active. You can then use this information in combination with tools like Upfluence to find other influencers they follow.

4. Use a tool like Grin to discover the hashtags they share related to your shared interests in different topics.

Alternatively, this can be done manually by looking at their posts for key hashtags, location tags, or visuals. These hashtags will usually vary on a theme, such as #healthcare or #healthcareleader.

5. Organize your online research by subject, create an outline, and write content for each subject.

Start with the introduction, which explains the overview of the ebook and how readers will benefit. Then, write a list of the chapters you’ll need, using the main topics as headings, with each chapter encompassing three to five key points under subheadings.

6. Publish your ebook and share it on social media and the platforms the influencers you want to reach are most active on.

7. Use a tool like Carro or Traackr to track ebook downloads, comments, shares, and other important engagement metrics.

8. Update your ebook or plan another one based on your tracked engagement metrics and how the influencer audience responds to your content.

If engagement is low, consider paid advertising, such as Google Ads. If engagement is high, create similar content.