Create a demo video
1. Shortlist the key features of your product based on customer feedback and business goals.
These should be the features that are most appreciated by your customers, or that have helped to convince buyers in the past. For example, if your product is a scheduling tool, a key feature to promote could be voice activated scheduling for busy people on the move.
2. Write a script for your video - feature a brief introduction, followed by a challenge faced by your prospects, and then cover your key features.
To avoid creating a lengthy video, don’t go into too much detail of the key features. Instead, give a high-level overview. End the video with a clear call to action. For example, Buy this product.
3. Time your script to check its length - if it is longer than 2 minutes, go back and edit out unnecessary text.
Unnecessary text is likely to belabor points you’ve already made in your text. For example, you could edit down Our scheduling tool makes it easy to manage your time on the move thanks to voice-activated scheduling. You just need to pull out your mobile, open the app and say “Book a meeting with John tomorrow at 2pm” and the app will do the rest by removing the second sentence and including visuals to illustrate that function by showing a person using the app on the go.
4. Create a storyboard based on your script with pen and paper and roughly draw it.
The purpose of the storyboard is to map your script to actions performed on screen. For example, if your script says When you brush your teeth your toothbrush lights up, the visual would be a person brushing their teeth and the toothbrush lighting up.
5. Decide how you will record your video, depending on your product - a screen recording or in-person recording.
If it’s a screen recording, make sure your notifications are turned off and your workspace uncluttered. If it’s an in-person recording, make sure each shot is focused on the action without distracting elements. For example, if you are recording someone brushing their teeth, you don’t need to show the whole bathroom and its decor.
6. Record audio if necessary using software such as Audacity or GarageBand - record in a quiet space with soft furnishings to avoid echoes.
If you are using a voiceover, you’ll need to record this separately.
7. Edit your recording using your preferred video editing software, such as iMovie or Camtasia.
Follow your outline as you edit to make sure the main moments are included: Introduction Challenges Key features Call to action.
8. Add royalty-free music to your video if relevant - search for music that matches the length and mood of your video on sites such as YouTube's audio library or Epidemic Sound.
9. Review your video for length and clarity - if it is too long, check the sections where too much time is spent compared to others.
For example, if the introduction takes up a too large portion, reduce it, so it only takes up a quarter of the time maximum.