Choose the right Instagram ad format

1. Define the exact goal and desired outcome for your Instagram ad campaign.

2. Research or review your audience’s behaviors and preferences for using Instagram’s news feed, Stories, or IGTV.

3. Review your available visual assets and ability to create new assets, like product photos or videos, as needed.

4. Focus on Single Image, Video, or Carousel newsfeed ads for top of funnel, brand awareness campaigns.

5. Focus on Collection newsfeed ads for bottom funnel, purchase focused ecommerce campaigns.

6. Focus on Stories graphic or video ads for more immersive and authentic brand storytelling.

7. Focus on Reels or Explore ads for increased reach using video or photo assets.

8. If budget allows, run at least two types of ads at once to compare performance against your KPIs.

9. Review your campaign performance weekly to make adjustments or change the ad format as needed.