Choose Social media metrics for high-level dashboard on GDS

1. Highlight the size of the community, one of the main metrics from social media, by adding them with Scorecards.

Once you add the scorecard with the community size number, be sure it is connected to the correct data source when you set up the dashboard. Include the Scorecards at the top of the dashboard, use a bigger and bold font, and generate a contrast between the background of the table and the number. It is important to be consistent with the look and feel of the overall dashboard, and your brand guidelines too. Each social media channel has its own specific metric to define the community. For this section, an option is to add up the volume from each channel: Facebook with the total number of followers. Instagram with its followers. YouTube with its subscribers. If you are using other channels, you should include the equivalent of a fan, follower, or subscriber.

2. Highlight the overall reach and engagement metrics next to the community size metric, by adding them with Scorecard charts.

As with the size of the community, you can add up reach and engagement for all the channels. The reach can be named differently depending on the social network such as impressions on Facebook or Instagram, and video impressions on YouTube. While engagement includes shares, likes, comments, and any other audience interaction with your content.

3. Include a percentage of variation on the main metrics to show their evolution. Do this by selecting the comparison date range on the menu on the right side.

You can compare to a fixed period, previous period, and previous year. By default, this option is set on None.

4. Create individual sections for each social media channel to see the individual contribution to the total size of the community, reach, and engagement metrics.

You can use tables or individual scorecards, for example:

5. Click on Add a Chart > Time Series to see the evolution of the main metrics mentioned before.

You can create one chart for each metric, or relate two metrics in one chart. For example Community Size and Engagements.

6. Add a pie chart or treemap to show the contribution of each social channel to the results of the campaign.

You can choose the dimensions to split performance metrics, according to your business objective or goals.

7. Click on Add Chart > Table and list the content published on each channel, including the publishing date, reach, engagement, and engagement rate.

The goal is to identify opportunities to create or optimize content, based on what seems to be engaging with your audience. This information can be added on individual tables below the corresponding sections, with the main metrics for each channel.

8. Use the style tab on the menu on the right, to adjust your chart design to match with the rest of your dashboard.

You have different ways to customize your charts. You can change series colors, show or hide labels, legends, grids, and axis.