Choose an influencer marketing platform
1. Determine your influencer marketing strategy, including an outline of the niche, social channels, and how involved you'd like to be in the process.
Some platforms allow you to search for and find influencers, while others also allow you to run campaigns and collaborate with influencers via the platform. All-in-one influencer marketing platforms are very useful. But if you have dedicated internal resources/manpower for influencer marketing, you may want to be as hands-on as possible and run your campaigns yourself.
2. Set your influencer marketing budget.
Influencer marketing platforms range in pricing and most of them also have packages to fit varying budgets. It’s important to include a budget in your strategy to help you evaluate the available platforms.
3. Perform a Google Search for influencer marketing platforms and choose the top 4 or 5 results based on your budget.
Shop around to find influencer marketing platforms that fit your needs. Some top influencer marketing platforms include Grin, #paid, Upfluence, AspireIQ, and HireInfluence. Determine if your budget aligns with the subscription cost of the platform. Read the fine print carefully on the pricing pages, as platforms like these may have hidden fees.
4. Go for platforms which target a specific niche, such as your primary social media channel or your business vertical.
A good influencer marketing platform will have a specific focus, ranging from specific social channels like Instagram or YouTube to specific industry niches. For example, if you are looking for a beauty-focused influencer, you won’t have much luck on an influencer marketing platform that focuses on software or tech influencers.
5. Narrow down your options further by focusing on ease of use.
User-friendliness is an important aspect of a good influencer marketing program. If the platform isn’t extremely intuitive, look elsewhere. This is especially true if you plan on using the platform regularly. Look for free trials and demos to help you make a more informed decision. Aim to test at least 2 platforms so you can compare factors like usability.
6. If you're planning to be hands-off, ensure that you can easily collaborate with influencers rather than just find them.
If you’re just starting out with influencer marketing or don’t have the resources to manage everything yourself, stick with a platform that takes care of collaborative efforts for you. For example, Grapevine Logic offers a Creator Match tool that can instantly connect users with influencers and lets you collaborate in-app.
7. Test your top 1 or 2 platforms by doing a quick search for the kind of influencers you are looking for.
Ensure that you can easily search, find, and select relevant influencers. Your platform of choice should provide a wealth of information about each influencer, such as fees, experience, and proven success. For example, Pitchboard’s infrastructure is focused on executing campaigns very quickly. Rather than using an influencer discovery tool, the application uses machine-learning to sort through influencer data to find influencers with audiences that are the most suitable for your specific campaign. No endless hours of scrolling! Your platform of choice should also make it easy to filter influencers based on the niche, industry, reach, and other relevant metrics you may have identified in your strategy.