Choose a theme for your webinar

1. Define your webinar goals and target audience.

2. Create a spreadsheet or document to collect your theme ideas.

3. Find questions that your audience has about your products, brand, or industry.

4. Find content gaps in your industry.

5. Identify trending topics in your industry.

6. Look at webinars and top-performing content topics that your competitors created.

7. Review your top-performing content to consider recycling a previous topic.

8. Prioritize the topic that best fits your current webinar goals and target audience’s interests.