Choose a format for your podcast

1. Write a draft list of 10-15 episode topics based on your podcast theme - look for similar podcasts on platforms like Apple Podcasts and examine their format and popularity.

Are the formats consistent or do they change? Is there one format that’s particularly popular? For example, if most similar podcasts stick to the same format, it’s worth considering choosing the same one.

2. Determine whether your podcast will regularly feature guests or co-hosts.

Different types of podcasts, like interview-based and conversational podcasts, work better with certain formats. Ask yourself questions like: Will it be the same co-host on each episode, or rotating? Can I talk without interruption for 30-60 minutes? Will I be asking people questions?

3. Ask yourself how much time you have available to prepare for each episode.

Take time to plan out your interview format, as well as guests and questions. A narrative format requires content creation. A free-form conversational podcast may not need as much prep time. Having a co-host can ease the burden of preparation.

4. Choose a consistent length for your podcast and let it guide your format choice.

A podcast that focuses on news and only lasts 10-30 minutes might work best with an interview or educational format. Consider a narrative, conversational, or storytelling format if your podcast lasts an hour or longer.

5. Write a list of goals you want to accomplish when presenting your podcast to your audience.

If you want to teach your audience something, a solo educational podcast can be a good format. When your goal is to deliver a specific message in each episode, having a co-host act as an audience proxy works well in a conversational format. If your industry has many leading experts, and your goal is to present their thoughts and opinions, an interview format is your best option.