1. Set up a delayed pop-up message on your home page or landing page that offers users a discount code or useful resource if they enter their email address.
Make sure that the value to the user is highlighted clearly.
2. Insert a hook midway through blog posts that offers to send new blog posts directly to their email inbox.
CXL has a simple button that says stay updated and launches a form when clicked. If you write an epic blog post that’s comprehensive and very thorough, offer it in another format like PDF in exchange for their email address.
3. Create a monthly plan to create new offers for your landing pages and track which ones have been successful.
Structure your plan to include new offers every month or every two months. For example, HubSpot releases targeted new whitepapers all the time, and online marketing expert Amy Porterfield constantly runs different types of webinars for her audience and gets their emails when they click on Sign up now. Consider offers like ebooks and industry seminars on trending topics.
4. Add a scroll trigger box that appears when you scroll down past a certain part of the page - for example, halfway through a blog post.
5. Create a 5-question multiple choice quiz based on common customer pain points and add it as a pop-up on a landing page.
For example, Tony Robbins uses a test to help visitors determine whether their business is thriving or surviving. (Image source) At the end of the quiz, ask for their email address in exchange for the quiz results.
6. Look for places on your website where your audience is paying attention, but not doing anything - like confirmation and thank you pages - and add an opt-in offer.
Hipmunk wasn’t just an awesome flight search engine – they were great at capturing emails too. After you entered your desired dates and other flight info, you would see a pop-up that offered fare alerts for specific dates straight to your email. It works well because it’s contextual – offering alerts on great deals while the user is searching for a great deal – and they include a friction-reducing message: This will not interfere with your search.