Build trust for your product
1. Do content marketing like blogging, sending out newsletters, and posting to social media to build relationships and add value.
Nothing builds trust like building a relationship, and constantly updating your site with new content shows it’s alive and trustworthy.
2. Publish your name, the names of your team members, photos of yourselves, and contact details to let your customers know they're dealing with real people.
No names, pictures, email addresses, phone numbers, or social media contacts makes people think you’re trying to hide something and makes you less trustworthy.
3. Add video testimonials or testimonials with the full name, photo, and some details about the client.
People mostly believe people like themselves, such as people with the same lifestyle, similar problems, and demographics. Expert testimonials can work too, but the expert needs to be somebody your audience knows or at least from an institution they’re familiar with.
4. Add as much social proof as possible and mention the number of clients, blog readers, newsletter subscribers, or any other impressive number of followers you have.
The more social proof the better. You can feature some testimonials more prominently, but add a link to hundreds.
5. Use photos depicting people like your buyers and avoid cheesy stock photos.
No men in suits shaking hands, women laughing alone with salad, or half-naked girls measuring each other’s waist. People trust photos of people just like them.
6. Try to get featured on as many third party sites as possible and link to those reviews, stories, and articles on your website.
People will believe your product rocks if big players like Mashable, TechCrunch, Inc, or The New York Times say it does.
7. Work with a professional designer to get a design that looks good.
If your site and products look amateurish, cheesy, or were designed before 2005, you’re losing sales.
8. Avoid hype, blinking banners, and popups in your site and copy.
People hate all kinds of popups, hype, and blinking elements. Don’t use them unless you want to annoy people and lose their trust.
9. Use pictures, videos, and case studies to demonstrate results and prove your product does what you say it does.
For example, Blendtec demonstrated loud and clear that their blenders could blend everything via videos, that went viral.