Build a link building outreach sequence

1. Craft an email template sequence for each new link building campaign.

Include one first contact email and at least two follow-up emails. The first email should make a small ask and outline why the prospect should link back to you. The message should show that it’s a win-win situation. Identify elements to personalize for each prospect as you write each email. For example: Hi [custom:First Name], [custom:User First Name] here from [custom:company]’s marketing team. Maybe you've seen this, so apologies if I'm being redundant, but I wanted to share with you an article we published a while ago that mentions your article about [custom:topic]: [custom:article URL] We have over 200 SEO-related articles on our blog, but this one is doing particularly well. Every month it gets over [custom:no of views] views. People seem to find the information very useful so I'm working on promoting it even more.  That said, I was wondering if you’d like to help in promoting the piece by adding it as an additional resource in your article: [custom: prospect’s article] I think it compliments your piece, plus, it mentions [custom:prospect’s product] among the recommended tools.  What do you think?  Best, Make follow-up emails short and to the point.

2. Add the personalization elements you identified to the prospecting list.

Let’s take another look at the previous message example: Hi [custom:First Name], [custom:User First Name] here from [custom:company]’s marketing team. Maybe you've seen this, so apologies if I'm being redundant, but I wanted to share with you an article we published a while ago that mentions your article about [custom:topic]: [custom:article URL] We have over 200 SEO-related articles on our blog, but this one is doing particularly well. Every month it gets over [custom:no of views] views. People seem to find the information very useful so I'm working on promoting it even more.  That said, I was wondering if you’d like to help in promoting the piece by adding it as an additional resource in your article: [custom: prospect’s article] I think it compliments your piece, plus, it mentions [custom:prospect’s product] among the recommended tools.  What do you think?  Best, In this example you would add the following elements: [custom:First Name]: Prospect’s first name [custom:topic]: Prospect’s topic of interest  [custom:article URL]: The article where you mention the prospect on your blog [custom:no of views]: How many views your article gets [custom: prospect’s article]: Where you’d like the prospect to link to your article [custom:prospect’s product]: Prospect’s product or service These elements are crucial for creating a personalized yet natural sounding email. If you just copy-paste a URL in an email, it’s obvious that’s not coming from a real person, it’s just automatization. Show you’ve done your homework by taking those extra minutes to add custom elements to your database.

3. Use a CRM or an outreach tool like BuzzStream, Ninjaoutreach, or Respona to build your email sequence.

For example, Respona’s sequence builder tool: Enter the email sequence you created earlier into the builder, including the custom text fields. Leave at least 3 days between each email in the sequence.

4. Upload your prospects list, including the custom elements, so that each message shows the custom fields correctly.

Double-check each message before you send it, and don’t send emails in bulk.

5. Remove prospects from the outreach list to whom you already sent a different sequence in the last 60 days.

6. Use a consistent naming method to keep your outreach sequences organized.

For example, campaign-name_month.