Bootstrap video production

1. Enlist coworkers, students at your local college’s theater program, or friends and family if you need extras or actors for your video production.

2. Use a mobile device or webcam to capture your video.

3. Use natural lighting by shooting your video near a window.

4. Shoot your video in the mid-morning or early evening so that sufficient light is illuminating the room.

5. Use a mobile device tripod for static shots, or use heavy objects to prop up your mobile device and center your shot if budget or timeline do not permit.

6. Center your subject before recording your video and remove distracting objects from the background.

7. Make minor edits to your videos using YouTube’s free video editor, which lets you trim and splice video clips, add title screens, blur video elements, and overlay sound.

8. Sign up for a free trial of more advanced video editing software designed for beginners, such as Canva, Lightworks, Wondershare Filmora, or Adobe Premiere Elements.

9. Find royalty-free music to add to your video, using a site such as the YouTube audio library, Free Music Archive,, or SoundCloud.