Audit industry content

1. Identify channels to monitor to set the scope of your content audit.

2. Define 5-10 direct competitors within your industry to audit.

3. Define 3-5 independent industry sources to audit, like trade associations or publications.

4. Create a template to track individual content pieces that includes source, topic, and performance.

5. Set an audit schedule of at least once a month to update your industry content audit template.

6. Use competitive keyword tools like SpyFu and SEMRush to find surface industry content.

7. Analyze your research once a month to determine industry content and performance gaps.

8. Use the learnings from your industry audit to plan your own content on the same channels.