A landing page is an intense distillation of multiple marketing fields. It’s where great copy, solid design, clever marketing, and strong data practices come together to drive visitors to a single goal.
But because there are so many moving parts to a good landing page, creating one can seem impossibly daunting. What should you focus on? What should you ignore? What are some “must-follow” landing page best practices?
Psychology – Psychological triggers and tips for landing page optimization.
Design – Best practices on designing better converting landing pages.
Copywriting – Tips to create better copy for your pages.
Mobile Design – Best practices for creating mobile-only landing pages.
CTA Design – Best practices for creating better calls to action.
Form Design – Best practices for creating faster, better forms.