People are making the wrong decisions based on incorrect data all the time, to avoid this mistake start with a google analytics audit and configure your analytics correctly, then make sure to implement event tracking so you are aware of people’s interaction. Once this is done go through funnels and goal flow to identify where you are losing people and where is the most value being lost, this is all the information you need to measure your success or lack of correctly. Make sure to follow this guide to perform this hack.