Longer content (like ultimate guides and long-form blog posts) outranked short articles in Google

Once you’ve put the finishing touches on your 2,000-word monster, add LSI keywords to it.

LSI keywords are words and phrases that are strongly associated with your page’s topic.

For example, let’s say that you just published an article about The Paleo Diet.

LSI keywords would be terms like:

Nutrition
Caveman
Weight loss
Recipes
Grains To find LSI words use:

You can also hack the Google Keyword Planner for LSI keyword ideas. Here’s how:

Pop your keyword into the Google Keyword Planner. And click “Get Ideas”.