Link to a video is a very easy way to perceive information. Make sure to choose a video platform that works accordingly to your sales strategy. YouTube is great to earn backlinks, to fix it gets the URL of the video and copy-paste it as one of your competitors in Linkody, this way you’ll see all the websites that have given you a backlink, then, with this information you’ll need to reach out to these websites and ask them to redirect to your website instead. Another option is Wistia, for your site to earn all the backlinks, this platform allows you to have a fixed process, that way you can focus solely on marketing the content.