There are a plethora of software tools available for conversion rate optimization, each competing for your limited marketing budget. To get the most out of your investment, you need to choose the tools that have a real impact on lead generation.

Thankfully, there’s any easy way to do that. BuiltWith is a free service that analyses the tools and plugins used by virtually any website. By analyzing your most successful competitors, you can quickly get a feel for the tools and strategies they’re using to generate their leads – and identify the software investments your business needs to make.