When you share your content on social media, don’t make the classic mistake of simply describing it.

It’s hard to imagine a post like this going viral:

My new podcast episode is live: “An interview with Stephen King”. Here’s the link.

Why not?

Because that post isn’t interesting at all. Which makes it really hard to share.

Think about it:

To know whether that post is worth sharing, someone would have to leave the social network in order to listen to the episode. And then they’d have to remember to come back to actually share it afterward.

On the other hand, what if the social post included a 2-minute clip of a highlight from the interview?

That would make the social post itself interesting. So people wouldn’t have to go anywhere in order to find out if it’s worth sharing.

That’s the point of a “Viral Teaser”: a small chunk of your content that can stand alone.

A piece you can pull out and share that is interesting, informative, useful, or entertaining enough to get shares and comments all by itself.

If you have a YouTube channel, you can share excerpts of your videos.

If you have a blog, you can share quotes or interesting facts and figures from your posts.

And if you have a podcast, you can use Wavve to make shareable waveform-based videos of your best audio clips. They look like this: