People are willing to pay extra to have access to stuff sooner than others, this is why subscriptions like Amazon Prime are successful. Create VIP offers for your best customers. Additionally, having limited time offers can boost your sales, giving people the impression it is their last chance to purchase your product with a discount that will improve your sales. Lastly, limited availability promotes exclusivity, which is a characteristic many consumers look for in a product.
Customers need a boost to make a choice