Most conversion goals (downloading an eBook, subscribing to the blog) are actual macro conversions – big milestones that represent an important part of the lead nurturing process.

To reach a macro conversion, our visitors have to complete a series of micro conversions – things like visiting sales-focused webpages, or interacting with other users. By monitoring micro conversions, you’ll have a much better idea of the sales-readiness of your leads – and you’ll find it much easier to engage them with an offer or demo.