As its name suggests, an exit pop-up is a pop-up that appears when it detects your site’s visitors are about to leave. These are great lead magnets, especially if they offer something irresistible to your visitors, this can be a discount, a cheat sheet of your program, a gift, or any piece of information they might find of worth. These work particularly great for mailing campaigns, to send to those who didn’t show interest for the first time