More than 41% of visitors expect live chat on a website. Live chat increases visitor trust in a website. It helps you understand visitor behaviors on your website and boost sales. Waiting on the long traditional phone queues may frustrate customers. Provide a live chat on your website, preferably with a real customer support team. You can use a tool like Pure Chat to implement a live chatbox on your website. You may also use a chat box to quickly answer frequently asked questions. If you are B2B, consider using Drift.