This little hack is a great way of increasing backlinks to your site, therefore improving website traffic and SEO.
There are three basic steps to the Skyscraper technique:
1. Research some relevant content that ranks highly in your industry with plenty of backlinks (You can use an tool like Topsy to help with this)
2. Secondly, group together and analyse this newfound content, and then simply improve it. This could be by updating it, refining its design, adding more data or even compiling it all into a list (like this post!).
3. Lastly, reach out to the same people that promoted the original piece of content with this newly reinvigorated blog post. https://blog.hubspot.com/marketing/skyscraper-technique-drive-traffic