The quicker you can get a visitor to start using your product, the quicker you’ll be able to demonstrate your value. With that in mind, it makes sense to optimise your website for quick, efficient signups – and that means redesigning your homepage to promote a single signup form.

Use your homepage as a landing page: explain the unique value proposition of your product, include a hero shot and a testimonial, and channel your anonymous visitors towards a short but sweet signup form.