Another simple way to reinforce a message is to repeat it. The more we find ourselves exposed to a message, the more familiar it becomes. This triggers a heuristic known as the Illusion of truth – where we find ourselves more likely to trust and believe the message through sheer virtue of its familiarity.

This is hugely useful in all manner of marketing contexts – allowing your business to reinforce its value proposition. and those of its free resources and downloads, by simply repeating a core message.