On the other end of the spectrum are ‘feel bad’ pop-ups – big, bold pop-ups that offer visitors two options, along the lines of:

  • Yes! I want to save time and money today!
  • No, I enjoy wasting my money!

No-one in their right mind would agree with the latter statement – and it’s that emotional manipulation that’s used to drive visitors towards a conversion. It’s a pretty underhand tactic, but crucially, it’s proven surprisingly effective.

(Spend some time on the Copyhackers page below and you’ll notice that even they’ve succumbed to the allure of ‘feel bad’ pop-ups – on a page entitled ‘Have You Fallen For This Scuzzy Design Trend In Pop-Ups? Ironic? Maybe. Effective? Definitely.)