Social Media 4-1-1 Strategy

This strategy was first developed by digital content creation agency Tippingpoint Labs, whereof every 6 posts you post on social media, 4 posts should be pieces of content targeting the influencers in your field (re-posts, tags, etc), 1 post should include original content created by you, and finally, 1 post should be sales-oriented, could be a discount coupon, a promo, etc.