Retention > Aquisition

According to Harvard Business School, a 5% bump in customer retention can increase profits up to 95%, and overall it cost more money to invest in acquisition than keeping the customers you already have happy. Existing customers are 50% more likely to try new products and thy approximately spend 31% more per transaction than a new customer. All in all, be careful not to neglect your already existing customers by spending all your time and budget on attracting new ones.