So we’ve explained how retargeting can work to generate new leads for your SaaS solution, but have you thought about its potential to get trial users to log back in and use their free trials?

By setting up retargeting campaigns that target people who are already running a free trial of your solution, you can promote webinars, eGuides, special offers and reminders (X days left). These can help encourage your trial users to extract as much value as possible, increasing trial close rates.