If you look up at the top of your browser, you’ll likely see a good handful of browser extensions from some of the SaaS sector’s biggest names.

Companies like Buffer, Pocket, LastPass and HubSpot have used the Chrome app store to promote their products to huge audiences. Better yet, it’s easy to follow in their footsteps. When publishing your app:

• Spend time on an aesthetically pleasing design
• Create a short elevator-pitch for your product.
• Add a download link to your website.
• Be smart about categorisation, and choose high download and low competition categories.
• Ask for reviews, ratings and social media endorsements.