Create a podcast sharing stories about your industry, showcasing products, interviewing founders, and providing regular valuable insight to listeners. You have a lot of expertise in your field and sharing it is an effective way to reach an audience that loves to listen to personalities but may not be as likely to read blog posts. Publish on iTunes and other podcast networks and produce new content regularly. You can use the podcast as a lead generation tool for your product or as a way to earn affiliate advertising revenue.